Apropos of the column ‘Indian e-tailers need FDI’ (FE, January 22), India is the third largest base of internet users(137 mn) in the world after China & USA. No wonder, why foreign companies want to invest in it. However, this offer comes with a caveat. Only 18% of the users are online buyers’ vis-à-vis , 50% & 64% in China & USA. FDI can help Indian e-tailers increase this percentage, given that we have the right entry routes and caps. It can also help in improving the quality of service provided by our e-commerce websites especially, travel booking websites like IRCTC as 71% of internet transactions are related to travel. But, one must ask this question that, are Indian e-tailers allowed selling their products abroad? Perhaps, it can be an interesting food for thought for our policy makers.
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